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PRSA Statement on "Alternative Facts"

Truth is the foundation of all effective communications. By being truthful, we build and maintain trust with the media and our customers, clients and employees. As professional communicators, we take very seriously our responsibility to communicate with honesty and accuracy. The Public Relations Society of America, the nation's largest communications association, sets the standard of ethical behavior for our 22,000 members through our Code of Ethics. Encouraging and perpetuating the use of alternative facts by a high-profile spokesperson reflects poorly on all communications professionals.

PRSA strongly objects to any effort to deliberately misrepresent information. Honest, ethical professionals never spin, mislead or alter facts. We applaud our colleagues and professional journalists who work hard to find and report the truth. - Jane Dvorak, APR, Fellow PRSA, 2017 PRSA Chair

Public relations is as much an art as it is a science. It takes an energetic mix of knowledge, insight and instinct to build mutually beneficial relationships between organizations and their publics. As a result, communications professionals like you play a critical role in a business’s success.

The New Mexico Public Relations Society of America is here to support you. Whether you’re looking to enhance your professional skills, build a network of like-minded professionals or stay up to date with emerging trends, we offer something for everyone.