AWARDS

Recognition and feedback from our peers is an important element of professional development. Annually, NMPRSA seeks to recognize the best work of our colleagues in the industry with the Cumbre Awards.

Benson Hendrix receiving his APR pin

The Cumbre Awards — Modeled after PRSA’s Bronze and Silver Anvil Awards, the Cumbre Awards recognize outstanding strategic public relations campaigns and tactics that incorporate sound research, planning, execution and evaluation. Entries are judged against and standard of excellence and the Cumbre Best of Show recognition is given to the highest overall score in campaigns and tactics. The 2016 Cumbre Awards were presented this past October.

The Lee and Marie Hirst Vista Award — Designed to honor visionaries of our chapter and to celebrate a proven track record of long-term excellence among our practitioners, the Hirst Vista Award is presented at the annual Cumbre Awards. The recipient is determined by a peer review panel from nominations from the membership. In 2005, the Vista Award was renamed after Lee and Marie Hirst, the very first recipients of the award, who both died in 2004. To nominate someone for this year’s award, click here

The Ted B. Sherwin Member of the Year Award — Having an appreciation for the history of our public relations profession is important. So, too, is having an appreciation for the history of the New Mexico Chapter of the Public Relations Society of America and those who came before us. It is for this long-standing dedication to the practice of public relations that the Board of Directors of NMPRSA created the Ted B. Sherwin Member of the Year Award in honor of Ted Sherwin, a founding member of our Chapter. The Sherwin Award is presented by the Board of Directors at the annual Cumbre Awards. To nominate someone for this year’s award, click here.