Media Buying: It's Easy to do Badly

According to the USC Annenberg Center for Public Relations Global Communications Report, changing media channels present a "dynamic business opportunity." Public Relations professionals need to "learn and leverage paid media because that's where the business is headed and the competition is already there."

Join NMPRSA at our May luncheon to learn how owned, shared and paid media work together to complement traditional earned media. Learn how to incorporate paid media on a budget, and hear from experts in the industry on what common mistakes to avoid.

Panelists:
Susan Bradley - Vice President Media Strategies, Marketing Solutions
After more than 20 years in public & community relations, Bradley transitioned to an advertising agency where she focuses on media strategies and media buying for a wide range of clients. Her years in radio and television provide valuable insight into the building blocks of programs and promotions that work for both the station and the client. Currently, the majority of her time is spent on developing the marketing and media strategies for the New Mexico Department of Transportation's DWI awareness campaign, ENDWI.

Jan Turri - Owner & Media Consultant, Turri ConsultingJanTurri photo
With a Bachelor or Arts in Arts Management and a career that spans the spectrum from nonprofit arts, retail, restaurant and media marketing & management to starting her own media consulting business in 1995, Turri gained a broad perspective that serves her well in buying media. She is proud to have grown in the business with her two main clients of 21 years each, UNM Popejoy Hall & Nusenda Credit Union. Turri remains mindful that things are not always what they seem; target, seek and you shall find and everyONE is number ONE somewhere!

Event Properties

Event Date 05-25-2017 11:30 am
Event End Date 05-25-2017 1:00 pm
Registration Start Date 05-11-2017 1:00 pm
Cut off date 05-23-2017 11:55 pm
Location
Season’s Rotisserie and Grill
2031 Mountain Road Northwest Albuquerque, NM 87104 United States
Season’s Rotisserie and Grill
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