Accreditation in Public Relations
Established in 1964, the Accredited in Public Relations (APR) credential recognizes practitioners who have mastered the knowledge, skills and abilities needed to develop and deliver strategic communications. Decades later, as public relations evolved, the APR remains the recognized gold standard for the profession.
Over the past 50 years, the procedures required to earn the APR have changed. However, one thing has not: The value behind Accreditation and the importance it plays in a society now driven by digital communications, rapidly emerging technologies and a 24-hour news cycle.
Many communicators today work under the mantle of “public relations.” Accredited members go much further. They demonstrate commitment to the communications profession, to their clients, to their company or organization, and to themselves. Earning the APR is an individual achievement open only to seasoned working professionals with a recommended five or more years public relations experience. It’s a challenging process but it is worth it.
APRs are required to commit to learning through continuing education, serving as a volunteer or other prescribed professional development activities. Most importantly, APRs are required to measure up to high standards of performance, and to stay on the right side of ethical practice.
NMPRSA conducts APR preparatory exam workshops twice a year to assist members in taking the national examination. If you would like information on the accreditation process, please contact Annemarie Henton.
New Mexico PRSA connects you to a network of public relations professionals through New Mexico, high-quality events and professional development opportunities. We invite you to join us and learn more about our unique public relations community in Albuquerque and Santa Fe.