Recognition and feedback from our peers is an important element of professional development. Annually, NMPRSA seeks to recognize the best work of our colleagues in the industry with the Cumbre Awards.
The Cumbre Awards
Modeled after PRSA’s Bronze and Silver Anvil Awards, the Cumbre Awards recognize outstanding strategic public relations campaigns and tactics that incorporate sound research, planning, execution and evaluation. Entries are judged against and standard of excellence and the Cumbre Best of Show recognition is given to the highest overall score in campaigns and tactics. The 2020 Cumbre Awards were presented virtually last November and the 2021 Awards Ceremony is tentatively scheduled for November of this year.
For information about the 2021 Cumbre Awards, click here.
The Lee and Marie Hirst Vista Award
Designed to honor visionaries of our chapter and to celebrate a proven track record of long-term excellence among our practitioners, the Hirst Vista Award is presented at the annual Cumbre Awards. The recipient is determined by a peer review panel from nominations from the membership. In 2005, the Vista Award was renamed after Lee and Marie Hirst, the very first recipients of the award, who both died in 2004. To nominate someone for this year’s award, click for more information.
The Ted B. Sherwin Member of the Year Award
Having an appreciation for the history of our public relations profession is important. So, too, is having an appreciation for the history of the New Mexico Chapter of the Public Relations Society of America and those who came before us. It is for this long-standing dedication to the practice of public relations that the Board of Directors of NMPRSA created the Ted B. Sherwin Member of the Year Award in honor of Ted Sherwin, a founding member of our Chapter. The Sherwin Award is presented by the Board of Directors at the annual Cumbre Awards. To nominate someone for this year’s award, click for more information.
The Jennifer Riordan Community Service Award
Jennifer Riordan’s optimistic and community driven spirit was coupled with a deep compassion for others. Jennifer effectively leveraged public relations as a vehicle to improve her community, volunteering many hours beyond her work day. She used her skills and training as a public relations professional in all her endeavors, which centered on improving the lives of others. The Jennifer Riordan Community Service Award is given to honor the public relations, communications or community relations professional, who voluntarily use their public relations skills in an exemplary way to not only give back to the community but also to help it be a better place to live. To nominate someone for this year’s award, click for more information.
Greg Johnston Board Member of Year Award
The Greg Johnston Board Member of Year Award is given yearly to the board member who goes above and beyond for the New Mexico chapter of the Public Relations Society of America (NMPRSA). The award is given in honor of Greg Johnston, who died in 2007 after a brief illness. Johnston was a senior communication representative at the University of New Mexico in the University Communication and Marketing (UCAM) Department. Johnston was a long time media relations expert, professional photographer and regular story and photo contributor to UNM publications. The inaugural award was given at the 2013 Cumbre Awards Banquet during the 55th Anniversary Celebration of NMPRSA. To nominate someone for this year’s award, click for more information.
New Mexico PRSA connects you to a network of public relations professionals through New Mexico, high-quality events and professional development opportunities. We invite you to join us and learn more about our unique public relations community across New Mexico.