July 13, 2021 @ 11:30 am – 1:00 pm America/Denver Timezone
Zoom Meeting
Lucas Baca

New Pros: Building Relationships with Reporters – How to Ensure You are Ready to Make the Perfect Pitch

The New Mexico PRSA New Pros Committee presents our second program for 2021, “Building Relationships with Reporters: How to Ensure You’re Ready to Make the Perfect Pitch.” This virtual program will take place on July 13, 2021, at 11:30 am.

A strong media relations strategy is critical to building awareness for your company or brand. The first step in that strategy is to build trust with the reporters who can help tell your brand story. Be intentional in laying the groundwork as you develop relationships with those reporters. Learn strategies for doing this during our program.

Join New Mexico PRSA as we host three seasoned PRSA pros to provide tips and insights to ensure you are ready to make the perfect pitch:

– Alexis Kerschner Tappan. Co-Owner of 2540 Group in Albuquerque, New Mexico
– Ayeni Adekunle Samuel. Founder/CEO of BlackHouse Media. Operating in Nigeria and the United Kingdom.
– Pam Fultz. Manager of Community Relations for Vi at Bentley Village IN Naples, Florida.

The program is $10 for non-members of NMPRSA and free of charge to members and students.

If you have any questions or want more information, reach out to New Pros Chair Lucas Baca at lucasb@cwastrategic.com or 505-573-2858.

Deadline to register: Monday, July 12 at 5 p.m. Register here. You will be provided with the meeting link and calendar invite upon registering.


Alexis Kerschner Tappan

For more than 20 years, Alexis Kerschner Tappan has crafted compelling messaging for a variety of non-profit, for-profit and institutional clients. As Co-Owner of the 2540 Group, Alexis’ love for public relations lies in helping others tell their stories. Her prior roles include serving as the Vice President of Public Relations at Rick Johnson & Company Advertising and as Director of Marketing and Special Assistant to the President at Central New Mexico Community College. She has a bachelor’s degree in journalism and mass communications and a masters degree in organizational learning.

Karli Massey
Pam Fultz

Pam has an extensive background in professional communications, working in public relations, business development, and news broadcasting. Following 12 years serving as an anchor, reporter, and news director in radio and television news, she transitioned to the public relations industry where she has worked for 16 years. She currently works as the Manager of Community Relations for Vi at Bentley Village in Naples, Florida.

Pam holds a bachelor of arts degree in communications studies from Wright State University in Dayton, Ohio and a master of science degree in corporate and organizational communication from Northeastern University in Boston, Massachusetts. She also holds the Accreditation in Public Relations (APR) designation.

Pam is past-president and current chair of diversity & inclusion for the Gulfcoast Chapter of PRSA. She also serves as the secretary of the Press Club of Southwest Florida and sits on the government relations committee for the Naples-area Chamber of Commerce.

Ayeni Adekunle
Founder of BHM Group

Ayeni Adekunle is a Nigerian writer, innovator, and entrepreneur.
He is best known for founding BHM Group, the home to public relations consultancy
company – BlackHouse Media Limited, Nigeria and BlackHouse Media (BHM)
Limited, UK, digital marketing and media company – Info Digital Africa Limited,
Nigeria, and technology start-up – Plaqad Limited, Nigeria and Plaqad Inc., United
States of America. Ayeni is also the founder of Cognomen, an investment company.
BlackHouse Media has become one of the most sought-after agencies in Africa.
Current clients include Nigerian Breweries (Heineken), Coca Cola, MTN
Communications Nigeria PLC, Reckitt Benckiser, MultiChoice DSTV, to mention a
In 2014, he was listed by Nigerian financial newspaper Business Day as a top 40
CEO under 40. In the same year, Ayeni led BHM to produce Africa’s first-ever PR
App, and in 2015, he led BHM to pioneer Nigeria’s first-ever PR Industry Report for
which BHM received a PRISM Special Mention Award in 2021.
BHM has been named Public Relations Agency of the year by Lagos NIPR in 2017
and by Brand Communicator in 2018 and 2020. The company was adjudged the
best place to work in PR in 2017 and the Best in using new media in 2018. In 2019,
BHM was named as the best in innovation in PR Practice by the Lagos NIPR; and
PRovoke nominated BHM as Africa Consultancy of the year in 2021.
Ayeni is a fellow of the National Institute of Marketing of Nigeria (NIMN), a member
of the Chartered Institute of Public Relations UK (CIPR), member of the Public
Relations Association of America (PRSA), member of Nigeria Institute of Public
Relations (NIPR) and member of the Public Relations and Communications
Association (PRCA), the world’s largest PR professional body.
Ayeni is an elected member of the PRCA’s PR and Communications Council and a
committee member of the CIPR.

Step 2. Pay with PayPal (non-members only)