Hirst Vista Award
Each year, the New Mexico Chapter of PRSA considers nominations for the Vista Award. This award is designed to honor visionaries of our chapter and to celebrate a proven track record of long-term excellence among our practitioners.
In January 2005, the Vista Award was renamed the Lee and Marie Hirst Vista Award after the first recipients, who passed away in 2004.
The Hirst Vista Award will be presented at the annual Cumbre Awards. More information to come.
Qualifications for Nomination (please make sure that your nominee meets the following criteria) :
- A member in good standing of PRSA in any membership category;
- A member in good standing of the New Mexico Chapter, in any membership category, for a minimum of five years;
- At least 20 years of experience in the profession;
- Significant contributions to the chapter to include past or present service as a chapter officer or board member;
- Personal and professional qualities that serve as a role model for other PR practitioners;
- Significant contributions to the advancement of the profession.
Other Important Considerations:
Nominations should include at least one specific example of how the nominee has demonstrated expertise in the practice of public relations. Please consider that Public Relations encompasses the following:
- Members of the selection committee are not eligible for the award;
- Nominations are not accepted from members of the selection committee;
- Self-nominations are not permitted;
- Any chapter member may make a nomination;
- PR Accreditation will be considered;
- Anticipating, analyzing and interpreting public opinion, attitudes, and issues that might impact, for good or ill, the operations and plans of the organization;
- Counseling management at all levels in the organization with regard to policy decisions, courses of action, and communications, taking into account their public ramifications and the organization’s social or citizenship responsibilities.
- Researching, conducting, and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to success of an organization’s aims. These may include marketing, financial, fund raising, employee, and community or government relations;
- Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities – in short, managing the resources needed to perform all of the above. (Source – Public Relations Society of America)
- APR Accreditation will be taken into consideration in the event of a tie.
The nomination process is simple and free. Submit the name of your nominee along with a specific example of how the nominee has demonstrated expertise in the practice of public relations (a paragraph or two). The nominee’s contact information must also be included. The selection committee will then follow up with a questionnaire to the nominee. The questionnaire will include questions about the nominee’s experience and contributions to the chapter.
Please send question or submit completed nominations to NMPRSA President Brenna Moore. The nomination process is simple and free.
Previous Winners of the Hirst Vista Award
2020 – Annemarie Henton
2019 – Susan Bradley
2018 – Steve Carr
2017 – Tom Carroll
2016 – Dennis Roberts, APR
2015 – Dave Smoker, APR
2013 – Doug Turner
2012 – Joan Griffin
2011 – Tom Garrity
2010 – Susan Sponar
2009 – Karin Stangl, APR
2008 – Melanie Majors, APR
2007 – Greg Johnston
2006 – Rod Geer
2005 – Anne Monson, APR
2004 – Chad Perry, APR
2003 – Fred Morgan, APR, Fellow PRSA
2002 – Sam Giammo, APR, Fellow PRSA
2001 – Lee and Marie Hirst
New Mexico PRSA connects you to a network of public relations professionals through New Mexico, high-quality events and professional development opportunities. We invite you to join us and learn more about our unique public relations community across New Mexico.