Jennifer Riordan Community Service Award

Jennifer Riordan Community Service Award

Jennifer Riordan’s optimistic and community driven spirit was coupled with a deep compassion for others. Jennifer effectively leveraged public relations as a vehicle to improve her community, volunteering many hours beyond her work day. She used her skills and training as a public relations professional in all her endeavors, which centered on improving the lives of others.

The Jennifer Riordan Community Service Award is given to honor the public relations, communications or community relations professional, who voluntarily use public relations skills in an exemplary way to not only give back to the community but also to help it be a better place to live.

The Jennifer Riordan Community Service Award will be presented at the annual Cumbre Awards.

Qualifications for Nomination (please make sure that your nominee meets the following criteria) :

  • Personal and professional qualities that serve as a role model for other public relations practitioners;
  • Significant contributions to the advancement of the community;
  • Volunteerism and/or philanthropy that extend beyond “typical” civic duty.

Other Important Considerations:

  • The nomination must be made by a New Mexico PRSA Chapter Member;
  • Nominations should include a minimum of one specific example of how the nominee used expertise in the practice of public relations to benefit the community. Please consider that public relations encompasses the following:
    • Anticipating, analyzing and interpreting public opinion, attitudes, and issues that might impact, for good or ill, the operations and plans of the organization;
    • Counseling management at all levels in the organization with regard to policy decisions, courses of action, and communications, taking into account their public ramifications and the organization’s social or citizenship responsibilities;
    • Researching, conducting, and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to success of an organization’s aims. These may include marketing, financial, fund raising, employee, and community or government relations;
    • Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities – in short, managing the resources needed to perform all of the above.
    • Members of the selection committee are not eligible and cannot nominate someone for the award;
    • Self-nominations are not permitted.

To nominate someone for consideration, submit a formal letter, not to exceed two pages, highlighting relevant examples that support the abovementioned qualifications. It is also helpful to include specific examples of how the nominee has used their expertise in the practice of public relations to give back to the community in an exemplary way that resulted in the growth of the organization and/or cause. The person nominating, and the nominee’s contact information must also be included. Questions and letters should be e-mailed to NMPRSA President Brenna Moore.

The selection committee will then follow up with the nominees as appropriate.

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