Tourism is an integral part of the New Mexico economy and is a key driver of business sales, employment, and tax revenue. More than 8.5% of all jobs in the state are sustained by tourism.

The New Mexico economy is driven by oil & gas, tourism, and federal government spending. Emerging film and marijuana industries are looking to diversify the state’s dependence on the big 3.

Opportunities abound in tourism, but what about the rest of the industries that drive the NM economy? Join NMPRSA on Thursday, May 26 for a discussion on Tourism and the Economy from 11:30 a.m. to 1 p.m. in the Silver Room at the Indian Pueblo Cultural Center.

Our speakers include Tourism Development Director for the New Mexico Tourism Department Lancing Adams and Director of Business Development and Analytics for the Albuquerque Regional Economic Alliance Grant Taylor. In-person luncheon cost is $30 for NMPRSA members and students, $35 for non-members. The Live Stream via Zoom is $15 for all participants.

Registration closes Wednesday, May 25 at 5 p.m. Due to limited seating, we are unable to accommodate walk-up registration the day of the event.

The in-person luncheon will start promptly at 11:30 a.m. with announcements and introductions. Lunch will be served beginning at 11:45 a.m. The program itself begins at 12 noon. Payment and registration is required. We encourage attendees to register as soon as possible if planning to attend.

This program will be recorded and made available for later viewing on the NMPRSA website.

Payment: Please pay with one of the options below and then you will be redirected to the registration page.
NMPRSA Members & Students: $30

STEP 1: Payment – Please pay with one of the options below and then you will be redirected to this page for registration.  

STEP 2: Registration – Please register for the event below:

Unfortunately, registration for this event is closed. Please email hchynoweth@garciacars.com if you have any questions.

Zoom Particpants: $15

STEP 1: Please register via Zoom and make your payment here.

(This is how you will receive your Zoom link for the May Program.)

STEP 2: NMPRSA Event Registration – After payment, please register for the event below:

Unfortunately, registration for this event is closed. Please email hchynoweth@garciacars.com if you have any questions.

Non-members: $35

 

STEP 1: Payment – Please pay with one of the options below and then you will be redirected to this page for registration.

STEP 2: Registration – Please register for the event below:

Unfortunately, registration for this event is closed. Please email hchynoweth@garciacars.com if you have any questions.

About our speakers:

Lancing Adams

Lancing Adams currently serves as the Tourism Development Director for the New Mexico Tourism Department. In this role, he manages various grant programs and business development initiatives to support the tourism industry in the state of New Mexico. Lancing brings with him a wealth of experience in both the public and private sectors. Prior to serving as the Tourism Development Director, Lancing served as the Assistant Commissioner of the Arizona Department of Real Estate. He also served as Director of Operations & Finance at an Austin-based design-build company. Additionally, Lancing has served in a variety of executive roles in government including Deputy Director of Operations of the New Mexico Children, Youth & Families Department, and Finance Director for the New Mexico Tourism Department. Lancing earned his Bachelor of Arts in Political Science as well as his Master of Arts in Public Administration from the University of New Mexico.

Grant Taylor

As he completed his graduate studies at New Mexico State University, Grant Taylor resolved to spend his career in New Mexico, focused on playing a role in improving the state, even if one community at a time. During that time, he has focused efforts to improve the state through public policy, economic development and “chamber work” in Santa Fe, Hobbs and Albuquerque. Grant’s work has been recognized and adopted by his peers both nationally and internationally, and he brings to Albuquerque Regional Economic Alliance a passion for advancing the four-county Albuquerque MSA and the profession of economic development. During his career, Grant has received several noteworthy professional honors, including the 2016 Ethical Young Leadership Award, as part of the New Mexico Ethics in Business Awards; 2015 Top CEOs honoree and 2014 40 Under Forty honoree by statewide business-news outlet Albuquerque Business First; and 2011 Outstanding Young Man, as part of the Hobbs Jaycees’ annual Community Awards. Grant is an active member of the Nu Nu Sigma graduate chapter of Phi Beta Sigma, a fraternity whose members subscribe to the motto “Culture for Service, and Service for Humanity.” Grant and his wife, Megan, delight in raising their two children in Albuquerque.

Hilma Chynoweth, Moderator

Hilma Chynoweth has spent most of her career in the fields of economic development and commercial real estate. She holds a B.A. in Psychology and an M.A. in English, both from the University of New Mexico. She is employed by the Garcia Automotive Group as Director of Business Development. Her areas of interest are diverse and include workforce development, communications and marketing, as well as promoting the arts and culture of New Mexico. She is the former Director of Operations and Public Policy at AED (AREA’s predecessor) and was a founding employee of the New Mexico Economic Development Partnership where she was the Vice President of Operations. Chynoweth currently serves as Immediate Past President of the board of the New Mexico Chapter of the Public Relations Society of America; Treasurer for PRSA’s Southwest District, President-elect of the board for Explora Science Center and Children’s Museums; Trustee for the Albuquerque Museum of Art and History, and NMDOT State Transportation Commissioner for District 3.