This series of profiles will help you get to know your NMPRSA 2020 Board of Directors. In this edition of “Meet the Board” we bring you Beth Velasquez, a seasoned PR professional with AARP New Mexico.

Give us a P-R-S-A!

P = Person

I’m Beth Velasquez, AARP New Mexico Associate State Director for Communications. AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people to choose how they live as they age. While many people associate AARP with insurance and travel discounts, that is a very small part of what we do. AARP works to strengthen communities and advocate for what matters most to families—with a focus on health security, financial stability, and personal fulfillment. What I love most about working for this company is that it really is about helping people. Whether advocating for change at the state Legislature or working to put resources in the hands of people to make things like family caregiving easier or how to protect your family from fraud, I can see the work I do have a direct impact on my fellow New Mexicans. I love using video and photography to tell our story. I have a background in journalism graduating from the University of New Mexico and I am a former editor of the Rio Grande Sun newspaper in Española. I love a good arts and crafts fair, or any kind of shopping reallyꟷOld Town being a favorite; hanging with friends at our excellent restaurants; and relaxing at home with my two pups Zoe and Harley.

R = Reason

I joined PRSA because at the time I was new to the field of public relations. I wanted to be around other PR professionals to learn and share best practices. I thought PRSA most aligned with my career goals and professional development needs. I joined the board and kept my membership because of the knowledgeable individuals that make up our membership, and especially our board. I am deeply impressed with their skill set and approach to the practice of public relations. I am frequently challenged to look at things in a different light and to go outside of my comfort zone simply by the example my colleagues set. Communications continues to evolve and change. I believe my association with PRSA provides me with a skill set and a valuable network of individuals to meet these changes.

S = Specialties

I specialize in strategic thinking and being able to hone our communication strategies to reach multiple audiences. I shoot and edit video to tell our story, and that of our members, across our social media channels. I have a strong background in advocacy work in the political arena. I also have the ability to bring individuals of different backgrounds together to work toward shared objectives, foster buy-in and create relevance.

A = Advice

Change is difficult. And in the area of public relations, the way we communicate is always changing. It is OK to be uncertain of new methods. It is OK for things to occasionally go wrong. As long as we continue to try and continue to learn.  By pushing through that initial uncertainty, with a deep breath and a little resolve, you will discover what your powers are.