New Mexico PRSA’s Member Spotlight features the amazing professionals who make up our chapter. You’ll get to the know the people behind Public Relations and Communications in NM and what makes them tick. We’re happy to introduce you to Nancy Partridge, winner of the Ted B. Sherwin Member of the Year Award at NMPRSA’s 2020 Cumbre Awards.
Nancy was recently named to a two-year term as an Advocacy Ambassador for the Susan G. Komen Center for Public Policy. Her responsibilities, which begin in December, will include advocating for breast cancer legislation at the national level, coordinating with the 117th Congress.
Nancy is passionate about raising funds and awareness for breast cancer research, treatment and education. For the past 20 years she has walked in 60-mile 3-day events for Susan G. Komen, 39-mile walks for Avon Foundation, the American Cancer Society Relay for Life, American Cancer Society and Avon Foundation Making Strides for Breast Cancer events, and Susan G. Komen Race for the Cure events. Her lifetime fundraising total is nearing $50,000. (To donate to her upcoming 60-mile walks in Boston and Dallas go to The3day.org/goto/npartridge ). In Colorado, she was recognized for her breast cancer fundraising efforts by the Colorado State Legislature.
In 2017 Nancy was awarded the NMPRSA Gold Cumbre in Public Advocacy for her two-year-long strategic campaign to make the Los Alamos County Sign Code more business friendly. She served as director of the Los Alamos Chamber of Commerce from 2014-2017 where she wrote the organization’s strategic public relations campaigns and taught social media workshops for small businesses.
“It is so important to use public relations for good; do what you can to make life better for others,” Nancy says. “Ethics and integrity are not just hollow words. The PRSA code of ethics is just a starting point.”
Prior to the Chamber of Commerce, she was the executive director of the Rocky Mountain Masonry Institute in Denver, where she developed and led the organization’s strategic public relations campaigns, lobbied for local masonry ordinances, served on the National Masonry Executives Council, and advocated for the National Concrete Masonry Association’s CMU Checkoff legislation in Washington, D.C.
Nancy is a native New Mexican, born and raised in Los Alamos. She earned a bachelor’s degree in photography from Loretto Heights College in 1986 and a master’s in management from Colorado State University in 2012.
She earned her APR in Colorado in 2009. She has mentored other APR candidates and served on Readiness Review panels as well as served several times as a judge for the Queen City PR Crown Awards.
“Accreditation takes your knowledge and skills to an entirely different level. The focus is on research and strategy, ensuring you plan first, execute second, and evaluate constantly. I wish more employers would support their PR practitioners in undertaking PRSA’s accreditation process,” she says.
For the first 20 years of her career Nancy worked as a journalist – freelancing for the Los Alamos Chronicle, Los Alamos Monitor, Santa Fe New Mexican, Albuquerque Journal, and Denver Post; then as a staff reporter for the High Timber Times and Westminster Window before becoming an editor for the Northglenn-Thornton Sentinel and Jefferson County Westsider. She won more than 30 Colorado Press Association, Society for Professional Journalists, and National Press Association awards during her journalism career.
She currently works as a consultant with the Los Alamos office of SMSI, editing technical documents and writing procedures for various divisions at Los Alamos National Laboratory.