“New Mexico Counts 2020, a group of New Mexico foundations working to help ensure that all New Mexicans are counted in the 2020 Census, is pleased to announce a Request for Proposals (RFP) in a fourth grant round for “Community Based Outreach to Underrepresented Populations”.

The goal of this grant opportunity is to increase the Census participation rates of hard-to-count (HTC) communities such as African American (AA), Asian American/Pacific Islanders (AAPI), other underrepresented ethnic/cultural populations, lesbian, gay, bisexual, transgender, and questioning (LGBTQ+), differently abled individuals, in-state college populations, homeless or migrant populations, veterans, religious minorities and rural, frontier and those living in remote areas.

Grant amounts range from $5,000 to $10,000 depending on demonstrated existing collaborations between multiple sectors, with priority given to applicants that have a strong history of collaboration with the HTC populations.

Grantee applicants should identify how their work is aligned or coordinated with relevant county complete count committees (CCC). Proposals should incorporate a clear strategy of engagement and measurable objectives including:

  • Public education campaigns
  • Media/communications
  • Trainings & Special events
  • Leveraging and adapting existing materials
  • Engaging in social media
  • Outreach and Education

Some of the submission requirements include: a brief organization overview, description of staff, capabilities of subcontractor partners, description of approach, outreach goals, primary activities such as canvassing efforts, description of collaborators, description of application of messaging research, projected timeline, project and organizational budget.

Proposals will be reviewed based on prior experience in advocacy, research, outreach, organizing, or public education, a clear commitment to increasing the participation in the Census of hard-to-count communities and a commitment to NM Counts messaging. Special consideration will be given to requests from organizations that have not yet received funds from NM Counts 2020.

The application process opened on Wednesday, December 18, 2019. The Albuquerque Community Foundation will manage the application process on behalf of NM Counts 2020. Grant applications are due by email on Friday, January 10, 2019 by 5:00 p.m. MST.

To access the RFP, click here. The 5-page maximum PDF file submission should be sent to the Albuquerque Community Foundation at grants@abqcf.org.
Please forward this grant opportunity to your networks.

For questions contact Cathy Frey at cathyfrey@nmag.org or 505-660-5073.