May 2026 Newsletter 
President's Report
There has never been a more exciting time for New Mexico to welcome the PRSA Travel & Tourism Section Conference, taking place June 7–10 in Albuquerque. As our state earns national recognition as one of the best places to visit in 2026, this conference provides an incredible opportunity to showcase the stories, culture and experiences that make the Land of Enchantment so special.
From the Route 66 Centennial to America 250 celebrations, New Mexico is at the center of major milestones that are drawing national and international attention. Bringing together the nation’s top travel media, communicators and industry strategists, this conference will offer timely insights, emerging trends and valuable connections for professionals navigating today’s evolving media and public relations landscape.
It is an exciting opportunity for New Mexico’s travel and tourism industry to connect with colleagues from across the country, share fresh perspectives and highlight the powerful role travel plays in strengthening communities and local economies. We are thrilled to welcome professionals who are passionate about shaping the future of travel and tourism communications.
I hope to see you at the conference!
Brenna Moore
Director of Communications & Public Relations, Visit Albuquerque
NMPRSA Board, PRSA Travel & Tourism Executive Committee
This month's NMPRSA News
Preparing for the Spotlight:
How to Make the Most of PRSA's Travel & Tourism Conference
Wednesday, May 20 | Noon to 1 p.m. | Zoom
One of the travel and tourism industry’s most dynamic gatherings is coming to Albuquerque, and this is your chance to make the most of it.
NMPRSA invites you to an exclusive one-hour webinar featuring:
- Matthew Marcial, APR, CEO of PRSA
- Dayna Cantelmi, Chair of the PRSA Travel & Tourism Executive Committee and Communications Manager for Experience Columbia, South Carolina
- Brenna Moore, Director of Communications & Public Relations for Visit Albuquerque and NMPRSA board member.
During the call, get a preview of the upcoming PRSA Travel & Tourism Section Annual Conference and learn how to turn this moment into real visibility for you and your organization.
This webinar is free for NMPRSA members and $15 for non-members. After you register, you will receive a confirmation email with the Zoom link.
In the News
PRSA Travel & Tourism Section Annual Conference
July 7-10 | Albuquerque, New Mexico
If you haven’t yet signed up for the three-day conference that will be June 7-10 at Hotel Albuquerque, reserve your spot now at https://www.prsa.org/home/get-involved/professional-interest-sections/travel-and-tourism-section/prsa-travel-and-tourism-2026-section-conference
Unable to attend the full conference? If you're a member of the media, take advantage of a special one-day registration rate of $695by contacting Greta Libbey, Manager of Meetings and Events for PRSA, at [email protected].
Calendar of Events
Mark your calendar for these upcoming NMPRSA events:
Cumbre Award Entries Open
Monday, June 8
Mix & Mingle Social Hour
Thursday, June 18, 5:30 p.m. - Homestead Cafe at the Sandia Peak Tram
The following PRSA webinars and courses are designed to provide practical insights, enhance skills, and foster industry connections throughout the year. Most are free to members.
Using Citizen Engagement to Improve the Experience and Build Confidence in Government
May 13, 10-11 a.m.
Member Mondays 2026: May Edition
May 18, 11–11:45 a.m.
What AI Is Saying About Your Brand and Why PR Needs to Know First
May 20, Noon–1:30 p.m.
Purpose-Driven Leadership: Finding Culture Fit and Professional Satisfaction
May 28, Noon-1:00 p.m.
5 Ways To Think Outside the Pyramid
June 11, 2026, 1-2 p.m.
Crisis Communication Readiness: From Uncertainty to Action
May 20 – June 24
This instructor-led program is designed for communications professionals who are responsible for preserving trust and protecting reputation when the stakes are high. Rather than templates or one-size-fits-