Supporting our local community is important. We know what we can do to support local restaurants and small businesses, but what about supporting the reverse side of our PR coin? That’s right: how can we support our media counterparts during economic downturns and secure the future of both of our professions? NMPRSA Jake McCook has some ideas.

Greetings fellow NMPRSA members,
As a public relations professional, it’s been disheartened to see New Mexico media outlets furloughing/laying off workers and cutting back delivery due to COVID-19.
While we stay at home to flatten the curve, journalists are still out there doing what they’ve always done – keeping us informed and connected to our communities. To borrow a phrase from one, “they’re all public health reporters now.”
During the outbreak, many outlets are lifting their firewalls and providing coverage at no cost. But as you know, the news isn’t “free” and quality journalism isn’t cheap.
So I put together this website and am calling on our industry – and anyone who is financially able – to step up and support New Mexico media. By subscribing, renewing or expanding your subscriptions, donating, and spreading the word.
As you know, media outlets are small businesses too, and they could use our industry’s support right now. Below are a few ways you can help.
Please take a moment to visit and share this page, which includes subscription and donation links from outlets around the state. If you’re able to support, please let us know by filling out this form, as we’d love to measure our collective impact
Thank you and stay safe,
Jake McCook
McCook Strategies
Social Impact Communications

Ways to Support New Mexico Media During COVID-19

Subscribe! Many outlets are offering online subscriptions for introductory rates of $5/month for 3 months. Help them survive these next 3 months by signing up. Right now!

Consider buying an annual membership. This is a great option if you’re already subscribing to an outlet, or your subscription is about to expire. Buying an annual membership will give an important cash infusion to many outlets.

Become a monthly contributor. Again, $5/month for the next few months can go a long way in keeping outlets up and running.

Gift a subscription. Consider subscribing for someone else – especially if they live outside Albuquerque/Santa Fe. Getting the paper delivered at home is an easy way to support journalism right now, and a great way to stay informed of what’s happening locally.

Make a one-time donation. Have an extra $5? Reporters need to eat too! In many rural communities, like the one I grew up in, radio is the only media left, so please consider making a one-time or monthly donation to non-print outlets as well.

Ask your clients to subscribe. If media coverage is a goal or you use local media for your clients, ask them to cover subscription costs. They can likely write off the expense as a tax deduction, and you can likely do the same for your own donations/subscriptions.

Give ‘em a like. While you’re subscribing and donating, be sure to like/follow your favorite outlet on social media to stay connected. Many also have newsletters, apps, etc. and sign up/downloading can also be supportive.