DEI Leadership Award
New Mexico’s public relations professionals are the leading example of the evolving national demographic changes of the trade, and NMPRSA chose to create an award to celebrate PR practitioners and professionals that promote inclusive and authentic communications among diverse constituencies.
The NMPRSA DEI Leadership Award acknowledges and celebrates exemplary leadership in advancing diversity, equity, and inclusion in the community with clear positive impacts in areas resulting from these efforts.
According to PRSA, diversity includes race, ethnicity, religion, age, ability, sexual orientation, gender, gender identity, country of origin, culture, and diversity of thought. However, in a rapidly changing society, diversity continues to evolve and can include class, socioeconomic status, life experiences, learning and working styles, personality types and intellectual traditions and perspectives, in addition to cultural, political, religious, and other beliefs. According to U.S. Census Data, New Mexico is a majority-people of color state — over 60 percent of our adults and 74 percent of our children identify as Black, Indigenous or Native American, Hispanic or Latino, and Asian or Native Hawaiian. Also, New Mexico has seen prominent advances in lesbian, gay, bisexual, and transgender (LGBT) rights in recent decades.
Who qualifies for the award: A person, business, or organization who demonstrates achievements in supporting and promoting diversity, equity, and inclusion.
QUALIFICATIONS FOR NOMINATION
(please make sure that your nominee meets the following criteria):
- The nominee embodies and demonstrates key values in diversity, equity and inclusion, and contributes to advancing diversity as shown by submissions of their best practices and/or case studies.
- Contributes a minimum of 10 hours per year (paid or volunteer) to a non-profit organization, chapter, or association that focuses on advancing diversity, equity, and/or inclusion in New Mexico.
- The nominee has been able to demonstrate positive results when confronting a challenge by using skills in research, planning, tactical implementation, and evaluation (RPIE).
NOMINATION PROCEDURES:
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The nominee’s professional bio or summary of the group.
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The nominee’s headshot or appropriate group photograph.
- One letter supporting the nomination. The letter should come from people who have knowledge of and involvement with these extraordinary accomplishments and/or contributions.
- A one-page public relations case study that explains a situation, project, campaign, or crisis, focused on outcomes impacting diversity, equity, and inclusion efforts.
- A news story, clipping, or youtube video demonstrating diversity, equity, and inclusion efforts in the media.
Who chooses the award: The DEI committee members of the NMPRSA chapter will nominate the finalists to the greater New Mexico PRSA board and vote on the individual person, business, or organization to win the award. Members of the selection committee are not eligible and cannot nominate someone for the award. Any chapter member may make a nomination. The nomination process is simple and free. Self-nominations are not permitted. The nominee’s contact information must also be included. The selection committee will then follow up if needed.
Questions and nomination information should be e-mailed to Steve Carr.
Nominations
To submit a nomination, please fill out this form OR upload your nomination, here.
2025 Award Honorees
Jerry Matthews

Workforce Connection of Central New Mexico

Previous Honorees
2024 - UNM's Truman Health Services
2023 - Girl Scouts of New Mexico Trails