April 2026 Newsletter 
President's Report
April marks APR Month—a time to recognize professionals committed to the highest standards in public relations and to encourage others to consider the journey.
For me, pursuing my Accreditation in Public Relations (APR) in 2026 will be about more than adding credentials. It will be an opportunity to strengthen my foundation in strategy, research and evaluation, and to move beyond instinct into more intentional, measurable communications. The process will challenge me to think differently, sharpen my skills and recommit to ethics and excellence. Ultimately, I'm confident that earning my APR will help me grow as a communicator and better align my work with the communities and organizations I serve.
If you’ve been considering APR, I hope this month will inspire you to explore your own “why” and take that next step.
Upcoming PRSA Programs
Speak with Confidence. Elevate your impact
with Amy Miller, APR - Certified World-Class Speaking Coach
Thursday, April 23 | 11:30 a.m. to 1:00 p.m. | Lobo Rainforest Building
>> Registration Details >>
Communication is a power skill that shapes success in every setting—from public speaking and presentations to job and media interviews. Whether you're looking to sharpen your own abilities or elevate your organization’s leadership, this session delivers practical tools to communicate with confidence and impact.
Join us for an engaging workshop with Amy Miller, APR, president of AMM Communications Coach and AMM Consulting, as she shares essential techniques that apply across all communication challenges, along with the specialized skills needed to truly excel.
Membership News
The APR is recognized as the standard for strategic thinking, ethical practice and leadership in public relations.
This April, we are excited to feature two seasoned APR members and asked them: What advice would you give members considering earning their APR this year?
Carroll Voelkel, APR, 1998
"Go for it. The APR process is rigorous, but that’s exactly what makes it worthwhile. It pushes you to think strategically about research, planning, implementation, and evaluation—not just tactics."
Jennifer Kemp, APR, 2002
"I believe the APR is not only a distinguished credential for communications professionals to earn, I also believe that it demonstrates your dedication to the highest level of communications in our profession."
If you’re ready to elevate your work—and your impact—APR Month is the time to start. Learn more at prsa.org/apr
Calendar of Events
- April 13, 1 p.m. ET: AI Pulse: Monthly Briefing
- April 13-15: 2026 Counselors Academy Conference, day rates now available.
- April 14: Last day to save $100 on the 2026 Public Affairs and Government Summit
- April 14, noon ET: Countering AI Fatigue as Communicators
- April 14, 3 p.m. ET: Tying Communications Outputs to Business Outcomes
- April 21-22: Beyond Prompts: Building Trusted AI Workflows
April 17: Last day to save $200 on 2026 Travel and Tourism Conference
