August 2026 Newsletter 
President's Report
Registration is now open for the 2026 Strategic Communications Summit and Cumbre Awards!
On Friday, September 25, NMPRSA will bring New Mexico’s communications community together at the Embassy Suites Hotel in Albuquerque for a full day of professional development, connection and celebration. Under this year’s theme, “The Pinnacle of PR and Communications,” the Strategic Communications Summit will explore leadership, emerging industry trends and the rapidly changing communications landscape, followed by the Cumbre Awards celebration recognizing the exceptional work happening across our profession.
Be sure to take advantage of early-bird registration through August 25, as well as the special room rate available at our host hotel. Whether you’re looking to gain new insights, connect with colleagues or celebrate the outstanding work of New Mexico’s communications professionals, this is an event you won’t want to miss.
We’re also seeking nominations for our top PR professional awards. Please take a moment to recognize a colleague, mentor or communications leader whose contributions have helped strengthen our profession by Wednesday, August 12. It’s an opportunity to shine a light on the people who inspire us, advance our industry and make a difference through their work.
I look forward to seeing you in September as we learn, connect and celebrate together at The Pinnacle of PR and Communications.
April Hale, President
NMPRSA
Calendar of Events
NMPRSA is excited to bring the state’s communications community together for a new, full-day Strategic Communications Summit followed by the 2026 Cumbre Awards. Designed to deliver highly focused professional development, the Summit will explore leadership in public relations, emerging industry trends and the rapidly changing communications landscape.
2026 Strategic Communications Summit
Friday, September 25 | 8:00 a.m. - 3:30 p.m.
Embassy Suites by Hilton Albuquerque
Details and Registration >>
REGISTRATION & SAVINGS
We are offering various discounts for the daylong learning and celebration event. When you register use the following discount codes:
- Early Bird: $25 off all tickets (ends Aug 25). Use code Pinnacle-EarlyBird
- Non-Profit Staff & Leaders: $25 off Summit pass. Use code Summit_NonProfit
- New Members: $50 off when you register to become a PRSA member. Once we receive your information, we'll send you the coupon code (ends Sept 20).
- Bundle & Save: Register now for both the Summit and the Cumbre Awards and receive a $25 discount. Combine with the early bird discount and save $50.
Cumbre Awards Ceremony
Plan to attend the 2026 Cumbre Awards, an evening dedicated to celebrating the pinnacle of PR and communications in New Mexico. Together, we honor the campaigns, professionals, and organizations whose vision, creativity, and strategic excellence are elevating our profession and strengthening our communities.
2026 Cumbre Awards
Friday, September 25 | 5:30 - 8:00 p.m.
Embassy Suites by Hilton Albuquerque
Event Details & Tickets >>
During this annual Cumbre Awards event, Gold, Silver and Bronze award certificates are presented to talented PR professionals. Outstanding entries will receive Best of Show Awards. The event also features fun activities including group photo opportunities and a raffle for exciting prize baskets that benefit students in our state’s PR community.
Sponsorships
Interested in supporting the development of the communications industry in New Mexico? We are currently looking for sponsors for the Cumbre Awards, which set the standard for industry excellence in New Mexico and are considered a benchmark of outstanding performance in public relations. Sponsors have played a vital role in the success and longevity of this event.
There are several sponsor packages available to provide you with visibility and engagement opportunities that best fit your needs. More information, can be found, at nmprsa.org/Cumbre_Awards
