September 2026 Newsletter 
President's Report
One day. Two signature events. One opportunity to learn, connect and celebrate.
This exciting new experience brings together public relations, marketing, advertising, digital media and organizational leadership!
The Pinnacle of PR & Communications
Friday, September 25, 2026
Embassy Suites by Hilton Albuquerque
The day begins with our inaugural Strategic Communications Summit, featuring focused professional development on leadership, emerging trends and the rapidly changing communications landscape. Then, we’ll raise a glass and celebrate at the 2026 Cumbre Awards, recognizing the exceptional campaigns, strategies, tactics and professionals shaping New Mexico’s communications industry.
Our planning committee has been working hard to make this a valuable and memorable experience for everyone who attends. We’ve put together a full agenda featuring an incredible lineup of speakers and timely topics designed to inspire new ideas, spark meaningful conversations and help us navigate what’s next in our profession.
I hope you’ll make plans to join us for this special day.
Save the Date
Learn more about the leaders, experts and industry voices who will take the stage at our Strategic Communications Summit. Then, hurry and register for a full day of ideas, insights and conversations designed to move your communications career and organization forward.
AGENDA AT A GLANCE
8:15–9:00 AM | Registration & Breakfast
9:00–11:45 AM | Morning Sessions & Networking Breaks
11:45 AM–12:30 PM | Lunch & Roundtable Discussions
12:30–2:00 PM | Afternoon Sessions & Networking Breaks
2:00–2:45 PM | Roundtable Discussions
2:45–3:00 PM | Closing Remarks
5:30 PM | Cumbre Awards Cocktail Hour
Don’t miss the opportunity to gain practical insights and fresh perspectives that are shaping our profession.
Ticket sales close Friday, Sept. 18.
$150 NMPRSA Member Pass | $195 Non-Member Pass | $25 Student All-Day Pass
$200 Summit + Cumbre Event
REGISTER TODAY >>
Special Thanks to our Summit Session Sponsors:
Catalysts for innovation in our profession.
Siarza | A. Hale PR | The Abbi Agency
Sponsorship opportunities are still available! There are several packages available to provide you with visibility and engagement opportunities that best fit your needs.
Cumbre Awards Ceremony
Join us for an evening dedicated to celebrating the pinnacle of PR and communications in New Mexico.
2026 Cumbre Awards
Friday, September 25 | 5:30-8:00 p.m.
Embassy Suites by Hilton Albuquerque
Together, we will honor the campaigns, professionals, and organizations whose vision, creativity, and strategic excellence are elevating our profession and strengthening our communities.
During this annual awards event, Gold, Silver and Bronze award certificates are presented to talented PR professionals. Outstanding entries will receive Best of Show Awards. Several top PR professionals will also be honored for their commitment and contributions to New Mexico.
Ticket Sales Close Friday, Sept. 18
$75 Member Ticket | $90 Guest Ticket | $550.00 Table of 8
REGISTER TODAY >>
Special Thanks to Our 2026 Cumbre Awards Sponsors
Champions of purpose-driven advancements in public relations and communications.
James Korenchen Public Relations | Sandia Peak Aerial Tramway
Sponsorship opportunities are still available! As a Cumbre Awards sponsor, you'll be helping recognize other changemakers shaping the future.
PRSA News and Events
The PRSA Code of Ethics is widely regarded as the cornerstone of the ethical practice of public relations. First developed in 1950, the Code applies to PRSA members and is designed to be a useful guide as they carry out their ethical responsibilities, setting out principles that uphold core values, including advocacy, honesty, expertise, independence, loyalty and fairness.
September is Ethics Month
A time to recognize the role every communications professional plays in protecting credibility, strengthening public trust and making ethical decisions in an increasingly complex landscape.
Explore the PRSA Code of Ethics, Ethical Standard Advisories, AI ethics resources and more throughout Ethics Month.
Calendar of Events
The following PRSA webinars and courses are designed to provide practical insights, enhance skills, and foster industry connections throughout the year. Most are free to members.
- Sept. 9, 16, 23, 30, Oct. 7, 8, 3-4 p.m. ET: Modern Media Relations in the AI and Creator Economy
- Sept. 10, 3 p.m. ET: 5 Ways To Cut Through the Clutter
- Sept. 15, 17, 22, 24, 29, Oct. 1, 3-4 p.m. ET: Beyond the Silo: It’s Time To Measure What Actually Matters
- Sept. 16, 3 p.m. ET: The Reality and Impact of Being a Government Communicator: Career Tips and Undiscovered Opportunities
- Sept. 21, noon ET: From Audit to Action: A Strategy for Clear, Confident Communications
